Hiplife artist and radio personality Pope Skinny has shared his thoughts on how social media has transformed the way we consume music, arguing that while it offers many advantages, it has also diminished the overall enjoyment of music.
In a conversation with Nana Romeo on Accra FM, the rapper discussed how the digital age has reshaped the music landscape, changing the way we interact with songs.
“Social media has been greatly advantageous but one of the bad things about it is it cuts the enjoyment of music short,” Pope Skinny remarked. He explained that the ease of access to music in today’s digital world has altered the way listeners engage with their favourite songs.
“People get access to stuff so easily these days,” he pointed out. “Once you like a song, you download it onto your phone. After listening to it for a while, you get fed up.”
In his view, this ease of access reduces the longevity of a song’s appeal. The days when fans eagerly tuned in to the radio just to catch their favourite tracks are fading, replaced by an era where everything is a click away.
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Reflecting on the past, Pope Skinny recalled how radio stations were essential to a song’s success. “You had to tune in to the radio to hear these songs, and that kept you coming back, unlike today when you have the music on your phone, accessible to you all the time – once you’re fed up with it, you look for a new song to enjoy.”
He emphasized that it’s not the quality of the music that has diminished, but rather the oversaturation of content in the current era.
In his eyes, social media has disrupted traditional methods of music promotion as well. “Because of social media, we don’t promote music how we used to anymore,” he said, reflecting on how artists once relied heavily on radio stations and physical CDs to get their music out to the public.
He nostalgically recalled the time when DJs played a pivotal role in promoting artists, and musicians would hand-deliver CDs to radio stations.
“Up till now, DJs still send me pictures of CDs I presented to them back in the day,” he shared with a smile.
Pope Skinny’s insights highlight the double-edged sword that is social media. While it has made music more accessible to fans across the globe, it has also changed the way we appreciate and promote it.
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