After Taylor Swift officially endorsed Kamala Harris for president in 2024, nearly half a million people visited Vote.gov, the official government website where United States citizens can register to vote, in the last 24 hours.
As reported by Elizabeth Wagmeister (a CNN entertainment correspondent) and Betsy Klein (CNN’s Senior White House Producer), 405,999 people were referred to Vote.gov directly from Swift’s Instagram page. Such a number dwarfs the website’s usual traffic, which averages about 30,000 visitors per day.
This reiterates a poll conducted by Redfield & Wilton Strategies, which revealed Taylor Swift could sway voters in the 2024 US presidential election.
The poll showed that 18% of voters said they’re “more likely” or “significantly likely” to vote for a candidate endorsed by the singer. The data also showed that 17% said they would be less likely to vote for a candidate if they were endorsed by Swift.
Swift announced her endorsement on Instagram on Tuesday following Harris’ debate against Donald Trump.
“I’m voting for Kamala Harris because she fights for the rights and causes I believe need a warrior to champion them,” Swift explained. “I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos. I was so heartened and impressed by her selection of running mate Tom Walz, who has been standing up for LGBTQ+ rights, IVF, and a woman’s right to her own body for decades.”
Swift said, “As a voter, I make sure to watch and read everything I can about their proposed policies and plans for this country.” She added, “I’ve done my research, and I’ve made my choice.”
Swift also acknowledged that she was partly motivated to publicly endorse Harris because Trump had posted fake AI-generated images suggesting she had endorsed his presidential run. “It really conjured up my fears around AI, and the dangers of spreading misinformation. It brought me to the conclusion that I need to be very transparent about my actual plans for this election as a voter. The simplest way to combat misinformation is with the truth.”
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