Shatta Wale has refused to back down until he thoroughly ‘disciplines’ his colleagues over their involvement with the Play Ghana initiative.
He initially expressed his disapproval of the Play Ghana initiative through a series of tweets, and now he has presented additional theories to strengthen his stance. According to him, the root issue in the Ghanaian music scene is the prevalence of jealousy.
The head of the SM movement asserts that unless this jealousy is eradicated from the industry and individuals wholeheartedly support their fellow musicians, the music industry will persist in its struggles. Ultimately, he explained that this whole thing is premised on a poverty mindset.
“I just woke up to tell you , you can’t fight foreign music. Their 10% music will over-shadow the whole Ghana. Country with so much jealousy when it’s not them on the frontline. You see how poverty deh worry your artiste with nonesense suggestion . It’s poverty my guy,” he said in a tweet.
He also said in a separate tweet, he said Nigerian music is rising while Ghana’s version is falling. He posted:
#PlayGhana Initiative
The #PlayGhana initiative was officially launched on Thursday by the Tourism, Arts, and Culture Ministry in partnership with the Creative Arts Agency and key players in the music industry.
During the press briefing, Gyankroma Akufo-Addo, the Director of the Creative Arts Agency, highlighted the significance of the Christmas season for the creative community in Ghana. She emphasized that while Ghanaian culture, encompassing fashion, arts, and food, is celebrated globally by diasporans, the same level of recognition is not always extended to Ghanaian music.
“Today marks the day that we are pledging to push Ghanaian music to the forefront of our audiences, starting at home. The Creative Arts Agency will collaborate with stakeholders and players in the music industry, film, and broadcasting to review our local content regulations,” she noted.
Miss Akufo-Addo added that “both the Cultural Policy and the Broadcasting Bill must be amended and enforced. Our Nigerian cousins have implemented 70% local content law; within music, film, and broadcasting, Ghana must do the same.”
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