Rapper and entrepreneur Desmond Kwesi Blackmore, widely known as D-Black, has opened up about the challenges and superstitions surrounding the nightclub business in Ghana.
Speaking candidly, D-Black addressed the existence of juju in the industry, sharing his thoughts on its role and consequences.
He acknowledged that such practices exist but firmly believes they do not offer lasting success. “It exists, but I don’t believe these things last forever.
“God is the ultimate. If you don’t believe in God, whatever lesser god you turn to will eventually hunt you. You will pay the price,” he stated, highlighting his faith in divine power over other forces.
D-Black, who has managed his own nightclub for almost a decade, also shed light on the real challenges of staying competitive in Ghana’s ever-growing entertainment scene.
The most difficult part, according to him, is maintaining consistency in a rapidly changing landscape. “The most challenging part of managing a nightclub in Ghana is consistency.
“New venues keep popping up, so the question is, how do you keep your place exciting enough for people to return every weekend? That’s the toughest part,” he explained.
Reflecting on his journey in the industry, D-Black shared how much the business has evolved since he started at the age of 29.
With a surge in new establishments, the competition has intensified. “This is my ninth year in this business.
“I started when I was only 29, back when there were only a few nightclubs. Now, there are about 100. People will ask, ‘Why your place?’ It’s all about the experience, and creating that experience is the most difficult thing to achieve,” he revealed, in a new entertainment in Ghana news.
“Juju” is a term commonly used in West Africa to refer to traditional spiritual practices, rituals, or magic, often believed to involve supernatural forces or objects imbued with mystical powers.
It is associated with invoking spirits or deities for protection, success, or harm, depending on the intent. People may use juju in various ways, including charms, amulets, potions, or rituals, often to influence events, bring good fortune, or ward off bad luck.
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