Boss has announced their advertising campaign for spring/summer 2023, which includes Mr. Eazi, a Nigerian musician. He displayed nostalgia by posing with a photo of himself as a youngster while wearing a new-season sweater from Boss.

The purpose of the campaign is to illustrate the phrase “Be Your Own Boss” by describing the “extraordinary path to a life of success” taken by the celebrities featured in the campaign.

The brand also collaborated with international celebrities such as Colombian pop singer Maluma, American supermodel Gigi Hadid, British supermodel Naomi Campbell, South Korean actor Lee Minho, Italian tennis player Matteo Berrettini, heavyweight boxer Anthony Joshua, Paris Hilton, DJ Khaled, and many more.

In recent years, the celebrity singer has had a string of popular single releases, including Legalize, Patek, and his most recent tune, Werser, which is gaining steam on Tiktok. Additionally, he announced that he will release several projects this year.

Mr. Eazi is known for pioneering Banku music, told the Guardian newspaper that he temporarily worked for Schlumberger, the world’s largest offshore drilling business when he returned to Nigeria. Moreover, he told that same publication that he dealt with the import of soft drinks as well as gold mining and food distribution. He claimed to have launched six companies when speaking to Highsnobiety. His current position at emPawa is that of founder and chief executive officer.

Mr. Eazi resigned as a club promoter in 2014 when an artist failed to attend the grandest party he sought to host. He is EAZI-ly a Boss.

Source – Tru News Report

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