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HomeCelebsInside Amaarae's Rise: The Artist Redefining Afrobeats and Alté

Inside Amaarae’s Rise: The Artist Redefining Afrobeats and Alté

Published on

, Ghana Street Journal

Amaarae, whose full name is Ama Serwah Genfi, is an American-Ghanaian singer-songwriter known for her unique blend of pop, R&B, Afrobeats, and alté.

  • Ama Serwah Genfi
  • Born: July 4, 1994, in the Bronx, New York, USA.
  • Education: Raised between Atlanta, USA, and Accra, Ghana, Amaarae developed a passion for music early on.  She wrote her first song at the age of 13 and honed her skills in voice training and songwriting while studying English literature.

Career Beginnings

  • First Project: Released her debut EP, “Passionfruit Summers,” in 2017, which included the popular track “Fluid”.
  • Recognition: Named one of Apple Music Africa’s Favourite New Artists in 2018 and featured in Vogue for her distinctive style.

Rise to Fame

  • Debut Album: “The Angel You Don’t Know,” released in 2020, received critical acclaim and was named one of the best albums of the year by Pitchfork1.
  • Viral Hit: The song “Sad Girlz Luv Money” featuring Moliy gained massive popularity on TikTok and was later remixed with Kali Uchis, charting globally.

Notable Achievements

  • Awards and Nominations: Amaarae has been recognized for her contributions to music and fashion, including nominations for Artist of the Year at the Glitz Style Awards in Ghana1.
  • International Performances: Set to make history as the first Ghanaian artist to perform at Coachella in 2025.

Iconic Songs Produced

Here are some of the notable songs Amaarae has worked on:

  1. “Fluid” from “Passionfruit Summers”1
  2. “Sad Girlz Luv Money” featuring Moliy and Kali Uchis
  3. “Leave Me Alone” from “The Angel You Don’t Know”
  4. “Fancy” from “The Angel You Don’t Know”
  5. “Co-Star” from “Fountain Baby”

Personal Life

  • Family: Amaarae is the eldest of two children and has often spoken about the influence of her family on her music career.
  • Fashion Icon: Known for her bold and eclectic fashion sense, she has been featured in Vogue and other major fashion publications

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