Kuami Eugene has shared his thoughts on the promotional efforts of two prominent Ghanaian gospel musicians, Empress Gifty and Joyce Blessing.
In an interview on Hitz FM, the highlife star commended Empress Gifty’s relentless push for her latest single, “Watch Me,” while candidly comparing it to Joyce Blessing’s handling of her song, “Victory.”
According to Kuami, though he respects and loves Joyce Blessing, he believes her promotion of “Victory” was not as strong or impactful as Empress Gifty’s approach.
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Kuami Eugene expressed that Empress Gifty’s commitment to the promotion of her song has been extraordinary. He noted that nearly a month after the release of “Watch Me,” Gifty has shown no signs of slowing down.
She has embarked on regional tours, visiting key areas like Kumasi and the Eastern Region to ensure the song reaches a wide audience.
From Kuami’s perspective as a songwriter, this kind of consistent engagement and personal dedication shows a level of respect for the craft and the audience that deserves admiration.
In his comparison, Kuami Eugene mentioned that while Joyce Blessing’s song “Victory” had the potential to resonate with gospel audiences, it didn’t receive the same level of promotional push.
He emphasized the importance of continuous effort in promoting music, pointing to how Empress Gifty’s approach has resulted in widespread attention and success for “Watch Me.”
In today’s competitive music industry, visibility and sustained engagement are critical to ensuring a song’s longevity and reach.
Empress Gifty’s approach to promoting “Watch Me” reflects an understanding of how the music industry has evolved, especially in the gospel sector.
By blending traditional outreach with regional tours and digital promotion, she has successfully kept her song in the spotlight.
This, Kuami Eugene suggests, is a lesson other artists can learn from, as it highlights the need for persistence and strategic planning in promoting their music.
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For a long time, gospel artists have relied heavily on church audiences and word-of-mouth to spread their music. However, the dynamics of the music industry are shifting, and artists like Empress Gifty are at the forefront of this change.
By adopting modern promotional tactics, including social media presence and on-the-ground engagement, she has managed to expand her reach significantly.
Joyce Blessing, known for her hits like “I Swerve You” and “Repent,” remains a respected figure in the gospel scene. However, Kuami Eugene’s comments suggest that even established artists need to rethink their promotional strategies in order to stay competitive.
He highlighted how Gifty’s tireless efforts are making a big difference, demonstrating that in today’s landscape, good music alone is not enough—it must be accompanied by smart marketing.
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