For years, Nigerian artistes have fought hard to bring home the prestigious Grammy Award, with Afrobeats gaining global recognition and dominating charts.
But despite the genre’s undeniable influence, some fans and industry insiders believe the Recording Academy operates by its own mysterious rules.
One of such voices is Nigerian comedian and self-proclaimed financial advisor, GehGeh, who has boldly claimed that Davido may never win a Grammy—not because he isn’t talented, but because the award scheme allegedly uses him and other big names for marketing.
“If you check the history of the Grammy, na people wey no really care about the award dey win. Once they know you are really obsessed with it, you go cry tire, you no go see am,” GehGeh remarked in a viral Instagram video, reacting to Davido’s loss at the 67th Grammy Awards.
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The comedian believes the award organizers strategically exploit Nigerian and African artistes to generate anticipation.
“Grammy is using Davido to market the award to Nigerians and Africans. They know Davido and Wizkid are a big force in the music industry, and their nominations make Nigerians anticipate the event.
“Why do you think Drake stopped submitting his songs? Why would they put Chris Brown in the Afrobeat category? To market the award to Africans,” he argued.
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