Shatta Wale has indirectly revealed that he will not be joining the Play Ghana Initiative and has criticized his colleagues who have chosen to participate.
The Play Ghana Initiative, which was launched by the Ministry of Tourism, Arts, and Culture in collaboration with the Creative Arts Agency, aims to promote the exclusive airing of Ghanaian music not only in December but also in the future. This new development has excited entertainment news in Ghana.
At the launch event, renowned artistes including Samini, Black Sherif, Reggie Rockstone, and Smallgod shared their perspectives on the initiative and fervently expressed their desire for Ghanaian music to triumph across the length and breadth of the country and on a global scale.
However, Shatta Wale believes that Ghana music has been declining for a long time and it is now too late for any efforts to make a difference. He advised aspiring artists to forge their paths and find success, as he believes that no one can fix the issues plaguing the industry.
Shatta Wale posted:
Upcoming artiste, please don’t let them lie to you ,Ghana music has been fucked up not today .. I saw it and spoke about it and now I am the Industries enemy .. They don’t have any plan for creatives , so please I beg find your way and don’t follow their ways.. My foolish advice 🙏
During the launch of the #PlayGhana initiative, Gyankroma Akufo-Addo, the Director of the Creative Arts Agency, highlighted the significance of the Christmas season for the creative community in Ghana.
She emphasized that while Ghanaian culture, encompassing fashion, arts, and food, is celebrated globally by diasporans, the same level of recognition is not always extended to Ghanaian music.
“Today marks the day that we are pledging to push Ghanaian music to the forefront of our audiences, starting at home. The Creative Arts Agency will collaborate with stakeholders and players in the music industry, film, and broadcasting to review our local content regulations,” she noted.
Miss Akufo-Addo added that “both the Cultural Policy and the Broadcasting Bill must be amended and enforced. Our Nigerian cousins have implemented 70% local content law; within music, film, and broadcasting, Ghana must do the same.”
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