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DKB returns with a better version of 24-hour economy advert

Published on

, Ghana Street Journal

Ghanaian comedian DKB has returned with a better version of a skit highlighting the 24 hour economy policy associated with the National Democratic Congress (NDC).

The skit has been approved by the NDC this time around after the first one he did which drew criticisms from all angles failed to propagate the core message John Dramani Mahama is personifying.

Predictably, this new one has drawn criticism from members of the New Patriotic Party (NPP), who feel the content undermines their political stance.

DKB, whose real name is Derrick Kobina Bonney, is no stranger to controversy.

Known for his sharp wit and ability to blend comedy with current affairs, the comedian found himself in hot water after releasing a skit that sought to break down the NDC’s economic policy in layman’s terms.

Read Also: DKB Under Fire Over Mahama 24 hour advert

What he hadn’t anticipated was the severe backlash from NPP supporters, who accused him of taking sides in a political debate that remains heated as Ghana gears up for the 2024 elections.

In response to the criticisms, DKB expressed surprise at how the skit was interpreted.

According to him, the intent was to inject humor into the policy debate and explain Mahama’s policy better which resonates with him, not to ridicule any party.

“I didn’t expect members of the NPP to misinterpret my work or for it to become the target of ridicule on social media,” he said in a viral video.

He emphasized that as a comedian, his primary aim is to create awareness through laughter, not to sow division.

Ghanaians on social media, however, have not held back their opinions. While some appreciated the lighthearted take on a serious issue, others viewed DKB’s involvement in the political conversation as problematic, particularly because it seemed to blur the line between entertainment and advocacy.

His attempt to break down John Mahama’s proposed 24-hour economy policy in a way that the everyday Ghanaian could understand has been both praised and criticized.

The 24-hour economy concept, though relatively new to Ghana’s political landscape, is one that is gaining traction, especially among supporters of the NDC.

In essence, the policy aims to boost productivity by keeping key sectors of the economy running around the clock, creating more jobs and increasing national output.

Critics argue that Ghana’s current infrastructure and energy capacity would not support such a shift, calling it unrealistic.

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