Jamaican reggae artist Kenyatta ‘Jr. Culture’ Hill has emphasized the importance of rebranding reggae music while preserving its core message.
Speaking after his performance at the Kuchoko Roots Festival in Accra, Hill shared his thoughts on the evolution of the genre and the role of self-determination in personal success.
“Rebranding reggae music helps. Just like life, it evolves—so if life evolves, everything that comes with life must evolve too. But the message will never change. No matter how the beats shift, the message remains peace, love, and harmony. That is my ultimate goal as a reggae musician,” Hill stated.
He urged fellow artists and individuals to take control of their own destinies, reminding them of the words of reggae legend Bob Marley.
“Keep the music where it’s supposed to be, and never let anyone talk you down. You are in control of your destiny, so remember what Bob Marley said—emancipate yourself from mental slavery.
“None but ourselves can free our minds, so don’t expect the government to work a miracle for you. If you want to make money, make money. If you want to do music, do music. I don’t care what y’all do—just do the right thing.”
Hill’s performance at the Kuchoko Roots Festival was a testament to his commitment to reggae’s timeless message of unity and empowerment. His words serve as a reminder that while music may evolve, its power to inspire remains unchanged.
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