M.anifest is of the opinion that Hiplife is dead and belongs to the past while ascribing a reason for this in a new interview conducted on BBC.

The profound Ghanaian rapper whose real name is Kwame Ametepee Tsikata said the demise of the once vibrant genre is dead because young people are no longer interested in it.

Additionally, he contends that the stakeholders and practitioners of the genre have not evolved. He mentioned this in the BBC-themed documentary dubbed Hiplife Rewind uploaded on YouTube.

“Hiplife is dead because the younger people, who are the source of the music, do not identify with Hiplife,” he shifted in his seat and sat up.

In his opinion, Hiplife became too sophisticated to be understood culminating in its present state.

He said, “The originators of hip-life were a little too precious about what it should be, so as new versions sonically were happening, you could hear people saying, “Oh, this Jama, this Azonto, is watered down, it’s not real,” adding that by insisting on the “idea of real,” these industry powers failed to recognize that “you have to evolve or perish, and that is what any music form has to understand.”

“Those in charge of controlling hip-life refused to admit that the genre was evolving.” “The situation must change,” he said.

Hiplife is a Ghanaian musical style that fuses Ghanaian culture and hip hop. Recorded predominantly in the Ghanaian Akan language, hiplife is rapidly gaining popularity in the 2010s throughout West Africa and abroad, especially in the United Kingdom, United States, Canada and Germany.

Source – Tru News Report

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