Veteran Ghanaian Highlife musician, Amandzeba Nat Brew, has urged stakeholders in the music industry and government to take deliberate steps to promote Highlife music as UNESCO prepares to recognize it as an intangible cultural heritage.

In an interview with GhanaWeb’s Joseph Henry Mensah, Amandzeba expressed disappointment over the declining presence of Highlife music on Ghanaian airwaves. “UNESCO is about to adopt Highlife music as an intangible heritage.

“I was thinking that by now, 60% of the songs we hear on the airwaves must be Highlife music… Everywhere you go, you must hear Highlife music in the country, but that is not the case,” he lamented.

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He emphasized the need for a collective national effort to revive the genre and ensure its dominance in Ghana’s music scene.

“All of us would have to put our efforts together and start thinking right. We have not been focusing right, so this is the time we have to pause and take a deep breath.

“We have no excuse. We can’t leave the promotion of Highlife music to chance. There has to be an intentional effort to promote it, both in Ghanaian embassies abroad. When you get to the High Commission of Ghana, you must hear Highlife music at the reception,” he added.

Amandzeba further stressed that musicians must recognize Highlife as an essential part of Ghana’s musical identity. “Most of the guys we find in the musical space would one day wake up and do Highlife music because it is one of the best heritage our ancestors left us,” he stated.

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