Award-winning Ghanaian artist, Stonebwoy, has faced a wave of criticism on for sharing a video of himself in the shower while promoting Style Up Shower Gel, a product by Ghandour Cosmetics Ltd.
What was meant to be an engaging campaign has sparked mixed reactions online, with some fans praising his authenticity, while others feel the video was unnecessary.
The video, posted as part of Stonebwoy’s brand ambassadorial duties, aimed to highlight the benefits of Style Up Shower Gel.
However, the nature of the content seemed to strike a nerve with some followers, who voiced their discomfort with the musician filming such a personal moment.
As with many celebrity endorsements, reactions were divided, with a portion of his fanbase backing him, appreciating his efforts to support local brands, while others questioned the approach taken in the promotional campaign.
Stonebwoy, who was named the “GC Brand’s Soldier” last year, has been closely associated with Ghandour Cosmetics Ltd.
The reputable local cosmetic company, which has been serving Ghanaian families for over 25 years, launched its GC Brand in August 2023 and brought Stonebwoy on board to promote its Style Up brand, with his wife, Dr. Louisa Ansong-Satekla, representing other lines, such as Princess and Kleanz brands.
Despite the backlash, the partnership between Stonebwoy and Ghandour Cosmetics speaks to the strength of local collaborations and highlights the artist’s influence beyond the music scene.
The involvement of his family in this deal also points to the strategic efforts of the brand to tap into a wider audience, combining celebrity influence with a sense of family values.
For Stonebwoy, this partnership is a continuation of his growing portfolio of endorsements, which include not just local but international brands as well.
See what the fans are saying;
Don’t miss out! Get your daily dose of Entertainment news and more straight to your phone. Join Ghana Street Journal Whatsapp channel now!
Don’t miss out! Get your daily dose of Entertainment news and more straight to your phone. Join Ghana Street Journal Whatsapp channel now!
