Rapper Michael Owusu Addo, popularly known as Sarkodie, has filed a lawsuit against Ecobank Ghana Limited, alleging unauthorized use of his likeness in a recent advertising campaign. The case, filed at the Commercial Division of the High Court in Accra, has sparked widespread debate over intellectual property rights and ethical advertising practices.

The controversy centers around an Ecobank advertisement that featured an individual bearing a striking resemblance to Sarkodie. The campaign, reportedly part of an anti-fraud initiative, aimed to caution customers against deceptive appearances. However, Sarkodie claims the ad misled the public into believing he was associated with the campaign, thereby violating his image rights and causing reputational harm.

According to court documents circulating on social media, Sarkodie is seeking several legal remedies, including a permanent injunction to prevent Ecobank from using his image or likeness in future campaigns. He is also demanding the removal of all related advertisements and compensation for the alleged financial and reputational damages caused by the campaign.

The rapper’s legal team argues that the use of a lookalike, particularly when Sarkodie is a brand ambassador for a competing financial institution, First Bank Ghana, has created confusion and jeopardised his professional partnerships. The lawsuit underscores the importance of securing consent when leveraging the likeness of public figures in marketing efforts.

Ecobank has been given eight days to respond to the court summons. Failure to do so could result in a default judgement in favour of Sarkodie.

Don’t miss out! Get your daily dose of Entertainment news and more straight to your phone. Join Ghana Street Journal Whatsapp channel now!