Media personality Bridget Otoo has expressed her disappointment in the performance of Ghana Broadcasting Corporation (GBC), questioning why the state-owned media giant is not maximizing its vast resources to deliver high-quality productions.
In a post shared on X, Otoo compared GBC’s operational approach to that of private media houses, highlighting a significant disparity in efficiency.
“If private media houses had a fraction of the resources GBC has, they would be doing wonders with it. I mean, GBC will show up to a production with 20 people for a job that Joy News, TV3, or other private media houses would execute with just 6–8 people,” she stated.
According to her, GBC remains the most well-equipped media house in Ghana, yet private media houses consistently deliver superior productions.
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“Let’s stop pretending GBC isn’t the most resourced media house in the country! Which media house in Ghana has the kind of equipment GBC possesses? Yet, look at the high-quality productions private media houses deliver!” she added.
While calling for the state broadcaster to be further empowered, Otoo also emphasized the need for GBC’s management to ensure the corporation is properly compensated for its services.
“By all means, let’s empower GBC even more. I would even go further to say that the management of GBC must demand proper compensation for services rendered,” she remarked.
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