Keche Joshua, one-half of the renowned Ghanaian music duo Keche, revealed some unsettling truths about the music industry in a recent episode of ‘The Savage Room’ Podcast
He disclosed that much of what fans see online is not genuine, as some artists resort to borrowing items from friends to create an illusion of wealth and success. “Most of the things you see online are fake.
READ ALSO: Keche Joshua quotes outrageous amount that would make him endorse a political party
Some of your artistes go to their friends to borrow stuff from them and show off online,” Keche Joshua stated, shedding light on the lengths some artists go to maintain a certain image.
Keche Joshua’s comments come amidst growing concerns about authenticity in the music industry. The duo has been vocal about the challenges they face, including issues with collaboration and promotion.
Recently, they expressed frustration over fellow artist King Paluta’s lack of promotion for their collaborative single, “My Father.”
Despite a split sheet agreement that allowed Paluta to earn a percentage from every stream, Keche Joshua revealed that Paluta did not make any efforts to promote the track on his own platforms.
Keche Joshua emphasized the importance of genuine representation and transparency in the industry. “We agreed on a contract where he benefits, but he’s not pulling his weight. It doesn’t sit well with us,” he said, highlighting the need for mutual support and fair promotion among artists.
The Savage Room Podcast, known for its raw and unfiltered conversations, provided a platform for Keche Joshua to address these issues openly.
READ ALSO: Stop Fooling- Keche Joshua Warns Pappy Kojo For Asking Him To Join Dremo, Sarkodie Beef
His remarks have sparked discussions among fans and industry insiders about the pressures artists face to maintain a certain image and the impact of these practices on their credibility.
Don’t miss out! Get your daily dose of Entertainment news and more straight to your phone. Join Ghana Street Journal Whatsapp channel now!
