The Advertising Association of Ghana (AAG) has raised concerns over the growing number of unlawfully erected billboards across the country, revealing that a significant portion of them lack proper documentation and identifiable ownership.
Speaking to Citi News, a representative of the association disclosed that their investigations have uncovered widespread non-compliance with regulations governing billboard installation.
“Our investigation shows that most people do not comply with these and make it very difficult for anyone to monitor how these illicit billboards are in place.
“From our investigation, we can place on record that there are about 50-60% of the billboards that we do not know who owns them,” the AAG representative stated.
The association expressed concerns about the implications of such illegal activities, questioning the accountability of those responsible for the unauthorized structures.
“This puts a question mark on the conscience of all of us. We strongly believe that the persons who, because of the illicit way of mounting billboards, do not go through the right procedure.”
AAG also linked the issue to political activities, pointing out that election seasons often see a surge in illegally mounted billboards as political actors take advantage of their influence to bypass regulations.
“This is compounded by the political cycle. Anytime there is an election coming up, you see all these billboards spring up anywhere, and those who mount these billboards do so while utilising the political favour they may be getting from the party to mount these billboards anywhere.
“What is also witnessed is that they are also mounting these billboards on the medians of the roads,” the association lamented.
With more than half of the billboards in the country allegedly lacking proper authorization, the AAG’s revelations highlight the urgent need for stricter enforcement of regulations to curb the proliferation of illegal advertising structures.
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