Singer Efya has emphasized the importance of African artistes taking pride in singing in their mother tongues during an interview she granted to Graphic Showbiz at the West Africa Music and Arts Festival (WAMAFEST).

She encouraged artists to embrace their mother tongues, highlighting the cultural significance and global appeal it brings.

Efya debunked the misconception that English is the only language for wider audience reach, emphasizing the value of preserving heritage through music.

She emphasized the dual benefits of singing in local dialects – preserving culture and gaining international recognition.

Celebrating and supporting singing in native languages is a valuable gift, according to Efya.

“Just as global audiences adore Chinese movies without understanding the language, our music can also transcend linguistic boundaries,” Efya remarked. She emphasized the potential for music to evoke universal emotions, regardless of the language used.

“We must liberate our music from perceived limitations and unleash the power of our mother tongues,” Efya stressed passionately. “Be proud, be bold, and let your voice resonate in the language that speaks directly to your soul.”

“Singing in our own languages is a precious gift that deserves celebration and support,” she affirmed. “Mastering your craft in your mother tongue is a significant achievement worthy of praise and admiration.”

Professor Jasmine Young from Howard University’s Blavatnik Centre for Music Business echoed Efya’s thoughts by encouraging African musicians to incorporate their cultural heritage into their music.

Stressing the significance of staying true to oneself and embracing cultural pride, she advised artists against sacrificing their values in pursuit of international recognition.

“In celebrating our unique cultures through music, we naturally captivate global audiences with originality and quality,” Efya concluded, confident in the power of authenticity to resonate worldwide without sacrificing cultural integrity.

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