Nanahemaa Adwoa Awindor, the mother of award-winning songstress Efya, has revealed how false rumors in the media have gravely affected her daughter’s brand.
Nanahemaa Adwoa Awindor, who is fondly remembered for her show, ‘Greetings from Abroad’ way before her daughter became a celebrity, recently said in an interview that although she always encourages her daughter to ignore the negativity, the reportage has harmed her reputation.
“I know my daughter, I tell her not to take it in but pray about it, it will die off. The stories break her because these are instances where you are working on something to push her and these things come up.
“This is why I was saying that we need to be careful of the way we do things and say things because you never know the effects.
“There was an instance we were working on a huge project and such news broke out. If you are an investor and you want to invest in a person and you hear such things, whether it is true or not, before you say jack, you may have taken a step back to check it,” she said.
The queen mother of Afigya-Kwabre in the Ashanti Region claims that despite the criticism that continues to overshadow her daughter’s works and reputation, she has no regrets about encouraging her daughter to pursue a career in music. She showed confidence in Efya’s bright future and used the criticism as a “propeller” to launch her to new heights.
“As a mother, I feel bad about it but I know God has a better place for her. Maybe, these are propellers because the news affects us but like I said earlier, the better part of us is yet to come and not what is gone. I don’t believe in that.
“I believe in what is ahead and it is bigger and better so we are praying for it and it will come,” she stated.
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