Popular Ghanaian gospel musician, Broda Sammy, has encouraged his fellow gospel artists to diversify their music styles if they want to maximize their financial potential.
Speaking on the ‘Asetena Pa’ show with Akoto Mansa, he emphasized that incorporating danceable rhythms into gospel music opens doors to more performance opportunities and lucrative deals.
“There is money in the gospel music industry. I can testify. If you are a gospel musician and you want to make money, study me,” he stated confidently.
According to him, artists who solely focus on worship songs often find themselves limited to church performances. In contrast, those who create upbeat, danceable gospel songs enjoy a broader range of bookings, including weddings, birthdays, and even funerals.
“If you compose only worship songs, you only get called to perform in churches. But if you compose songs with a lot of drumming and danceable beats, you will get booked for a lot of events; from weddings to birthdays to even funerals,” he explained.
Broda Sammy recounted how his career transformed when he embraced more vibrant sounds. “When I used to compose only worship songs, brands like MTN never called me. But when I started composing songs with dancing, I started getting bookings because, at such events, they want people to dance.”
He urged gospel artists to break away from rigid musical traditions and explore different styles to expand their reach and financial opportunities. “The Lord is not a one-way God. Why would you be one? Add some spice to your craft,” he advised.
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