Rapper Edem has shed light on his viral election poster controversy, revealing that it was a carefully planned experiment to observe how Ghanaians react to political imagery.

In an interview on Accra FM, he explained that his team deliberately staged the campaign-style photoshoot and released the materials online to spark conversations.

According to him, the reaction proved how easily people associate individuals with political parties based on colours and symbols rather than facts.

He pointed out that the posters contained a glaring inconsistency—political candidates are required to display their full faces, yet he wore shades, making it clear that the move was not a serious political bid. Despite this, many took it at face value.

Edem also revealed that he wasn’t in Ghana when the first poster, featuring NPP colours, was shared.

While performing in Memphis, he observed how the reactions unfolded—some NPP supporters welcomed the idea, while NDC loyalists criticized him. When the image was later flipped to favour the NDC, the same pattern repeated, proving that political affiliations often shape public sentiment.

One of the key takeaways from the experiment, he noted, was that the NPP-themed poster gained more traction than the NDC’s, though he wasn’t sure if it was due to timing or other factors.

While the stunt sparked speculation about his political ambitions, Edem clarified that his intention was to test the waters, not launch a campaign. However, he acknowledged that the reactions opened a deeper conversation about leadership, with some urging him to consider a political role.

Don’t miss out! Get your daily dose of Entertainment news and more straight to your phone. Join Ghana Street Journal Whatsapp channel now!